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Topic: Electronic marketing channels 84. (p. 292) Electronic marketing channels refer to A. the employment of the internet to make products and services available for consumption or use by consumers or business buyers. B. a firm’s computer driven inventory management through an entirely mechanized warehousing system.
1. internet based electronic marketing channel makes the product available 2. rapidly evolving set of devices to access internet based electronic marketing channels 3. recognize ability of internet to provide instant access to wide variety of customer information sources
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383) A channel that includes intermediaries that are between the producer and consumer and perform numerous channel functions are referred to as a(n) Key term definition—indirect channels AACSB: 3 LL: 1 Learning Objective: 15-02 Distinguish among traditional marketing channels; electronic marketing channels; and different types of vertical marketing systems 59.
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